The global tourism sector is rapidly evolving. Technological innovations are introducing massive transformations, while opening doors for endless opportunities. In an era of rapid transformation within the global tourism sector, few individuals exemplify the spirit of leadership and sustainable development quite like Hafidh Mahfoodh Al Hadhrami. In his capacity as Director of Destination at Muriya Tourism Development, Al Hadhrami has guided the redefining of Oman’s tourism industry, focusing on innovation, protection of heritage, and sustainability. Through his leadership, he has been at the forefront of pushing forward important initiatives that are in line with the country’s long-term goals. Through his visionary leadership and hard work, Al Hadhrami is not only defining tourism in Oman but also solidifying its international position as a leading destination for tourists who are looking for genuine, sustainable experiences.
Early Career: Laying the Strong Foundation in Hospitality
Al Hadhrami started his career in the hospitality and tourism industry in 2004, laying the foundation for what would prove to be a career characterized by tenacity, excellence, and visionary leadership. Beginning for a short period with Grand Hyatt Muscat and then at Shangri-La’s Barr Al Jissah Resort & Spa, he was immersed in the nuances of guest services, learning the fundamental values that underpin hospitality. The initial exposure to customer-focused service enabled him to appreciate the value of attention to detail and the capacity to anticipate guest requirements.
His career path took him through various positions in prominent properties such as Sifawy Boutique Hotel and Juweira Boutique Hotel, which helped him develop his leadership skills and understanding of the operational aspects of the hospitality industry. His stint as Asset Manager for the Oman Tourism Development Company (OMRAN GROUP) gave him an even better exposure to the intricacies of large-scale tourism development. It was here that Al Hadhrami had his skills further honed, particularly in the fields of feasibility studies, project development, and asset management.
What actually distinguished Al Hadhrami from his peers at that early stage was his embrace of challenges and learning from each experience. He soon gained recognition for his capacity to handle multicultural teams and operational effectiveness, which won the admiration of colleagues and industry leaders. The years were not just about technical development but also about cultivating interpersonal skills and strategic thinking in preparation for more advanced leadership positions.
Leadership at Muriya Tourism Development
Al Hadhrami’s appointment as Director at Muriya Tourism Development marked a significant turning point in his career. Muriya, a joint venture between Orascom Development Holding and Oman Tourism Development Company (OMRAN GROUP), has established itself as a key player in Oman’s tourism sector. As Director, Al Hadhrami oversees some of the most ambitious tourism projects in the region, including the integrated tourism complexes (ITCs) of Hawana Salalah and Jebel Sifah.
The vision for the projects is straightforward: fusing luxury and sustainability and building spaces that honor and pay homage to Oman’s diverse cultural heritage. With Al Hadhrami at the helm, Muriya has strived to build destinations that not only cater to international tourists but also support the local economy. These projects have been used as a means of promoting community interaction and providing new avenues for the local talent pool, having a tangible effect on Oman’s tourism and hospitality sectors.
Al Hadhrami’s approach is grounded in the belief that sustainability and luxury are not mutually exclusive but rather complementary forces. The ITCs managed by Muriya offer a diverse range of residential, hospitality, and recreational facilities, carefully designed to integrate modern amenities while preserving the cultural identity of the region. His strategy emphasizes sustainability as a long-term business model, focusing on environmental conservation, local community development, and economic diversification.
Managing Challenges: Innovation and Adaptation
The COVID-19 pandemic posed a significant challenge for the global tourism industry, and Oman was no exception. Al Hadhrami’s leadership during this period was marked by his proactive response to the crisis. Recognizing the need to adapt quickly, he spearheaded digital transformation initiatives that enhanced online booking systems and virtual experiences of the hospitality portfolio under his management. These efforts were designed to cater to the evolving needs of travelers, ensuring that developments in the hospitality sector remained accessible and resilient.
During the pandemic, Al Hadhrami was working at OMRAN GROUP. Alongside the portfolio of hotels which he was managing, he was also holding positions such as:
- Chairman of the Board of Sohar Beach Hotel SAOG
- Vice Chairman at the Hilton Beach Resort SAOG
- Chairman of the Board of W Hotel Muscat
- Chairman of the Board of JW Marriott Muscat
He resigned from all these boards when he left Omran Group and Joined Rua Al Madinah Holding the PIF subsidiary in Saudi Arabia.
Al Hadhrami also played a key role in implementing stringent health and safety protocols across all OMRAN GROUP hospitality portfolio. This was essential not only for protecting guests and staff but also for rebuilding trust in the tourism sector. During this time, Al Hadhrami’s strategic vision extended beyond mere survival. He also recognized the importance of supporting the local community by promoting domestic tourism through initiatives like the “Within Oman” campaign. This promotion, promoted Omani nationals and expatriates to visit local tourist attractions, introducing customized packages which sustained the country’s hospitality industry amid tough economic times.
Aside from the pandemic, Al Hadhrami has shown a sharp sense of foresight to predict industry trends and adjust in response. He has been an advocate of embracing smart technologies, including AI-powered guest solutions and green energy solutions, to optimize operational efficiency and guest experience. Through cultivating a culture of innovation, Al Hadhrami keeps ahead of the curve and poised to keep up with future disruptors and opportunities.
People Focused Leadership Style and Mentorship
One of the most striking aspects of Al Hadhrami’s leadership is his ability to inspire and empower those around him. His leadership style is built on transparency, authenticity, and a commitment to fostering a culture of accountability and innovation. Al Hadhrami believes that effective leadership requires the ability to navigate ambiguity with clarity, build trust across all levels, and create an environment where people feel valued and empowered.
Mentorship is the other pillar of his practice. He actively encourages his teams to question, question assumptions, and constantly seek new learning. Al Hadhrami prides himself on the professional development of his colleagues, especially the ones who have progressed in their career under his mentorship. He cites a number of individuals, including Abdul Latif Al Farsi, who is now a Resident Manager at a five-star hotel, and Mahmoud Al Nassri, who is now an Asset Manager in Saudi Arabia, as proof of the talent he has been able to develop. Al Hadhrami’s dedication to developing local talent is clear, as he takes great pride in seeing young professionals such as Sultan Taher grow into self-assured leaders in their own right. Al Hadhrami strongly believes that Sultan is the future of Saudi Hospitality Asset Management.
His mentorship is not just limited to the workplace, since Al Hadhrami also participates in industry associations and learning programs. He regularly addresses conferences and seminars and shares his expertise and experience with the future generations of tourism practitioners. Through encouraging a culture of ongoing learning and development, Al Hadhrami is preparing Oman’s tourism industry with the skills and know-how necessary to succeed in today’s fast-paced world.
Strategic Vision for Oman’s Tourism Sector
Gazing into the future, Al Hadhrami is keenly focused on making Oman a premier destination for sustainable and experiential tourism. His vision extends beyond specific projects to establishing a wider ecosystem that supports the country’s long-term objectives of economic diversification and sustainable development. This fits within Oman’s Vision 2040, which aims to wean the country from its dependence on oil and gas by fostering sectors like tourism, manufacturing, and information technology.
During his illustrious career, Al Hadhrami has been dedicated to weaving sustainability into every aspect of development-from environmentally friendly resorts such as the Ras Al Jinz Turtle Reserve to smart urban planning that promotes sustainable tourism. By integrating sustainability into the DNA of every project, Al Hadhrami ensures that all the developments are not only a success in the short term but also future-proof and attuned to the needs of international travelers.
He promotes further investment in infrastructure, community, and the conservation of the environment as the fundamental pillars to the assurance that the tourism industry of Oman can remain strong far into the future. Sustainability to Al Hadhrami is not merely reducing one’s impact on the environment but also developing lasting value for communities, such that tourism translates to concrete gains for people living in the areas surrounding these facilities.
From Adversities to Opportunities: Resilience Leaves a Lasting Legacy
The leadership trajectory of Al Hadhrami has been marked by his strength of converting adversity to opportunity. Possibly one of the most emblematic moments of his career is how he managed to turnaround assets to profitability within only two years. These businesses, each of which presented a distinct set of challenges, from operational inefficacies to misalignment with their brands, Al Hadhrami repositioned successfully thanks to his rapid decision-making and strategic vision. This taught him again the seismic effect that leadership can have, not just on the bottom line of a company but on human livelihoods too.
As he looks back on these experiences, Al Hadhrami stresses the value of listening to stakeholders, hearing their concerns, and determining solutions that are good for everyone involved. He has always believed that leadership is more than meeting financial objectives-it’s about making value for the people and communities that the organization touches.
His legacy is one of resilience, adaptability, and unwavering commitment to excellence. By consistently turning obstacles into steppingstones, Al Hadhrami has set a benchmark for future leaders in Oman’s tourism sector and beyond.
A Vision for the Future of Oman’s Tourism Sector
Al Hadhrami’s leadership exemplifies a commitment to sustainable tourism that respects cultural heritage while promoting modernity and innovation. His efforts are shaping Oman’s tourism industry into one that provides visitors not only luxury but also authenticity and sustainability. Through his strategic leadership, mentorship, and emphasis on resilience, Al Hadhrami is leaving a lasting impression on Oman’s tourism future, making it a model of sustainability, cultural authenticity, and economic prosperity for decades to come.
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